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What Comes After “I AM” Matters.

While working with veterans in recovery, Shauna began incorporating simple coping statements and intentional I AM statements into her work.

Instead of only asking someone to resist an unhealthy behavior, the practice asked them to intentionally reinforce something different:

I AM worthy.

I AM capable.

I AM resilient.

I AM safe.


One experience stayed with her.

A client abruptly left treatment, leaving behind clothing, workbooks, and other belongings.

But he took his coping cards. Created by Dr. Shauna for the residents, these cards acted as a portable toolbelt of intentional mantras. These mantras provided the short, clear instructions the brain desperately needs during high-stress moments to regain control from the impulse to fall back into unhealthy coping habits.

For Dr. Shauna, it reinforced a vital truth: people rarely need more information in high-stress moments. Instead, they need quick, intentional mantras. Change the thought—change the pattern. 

That insight would eventually help inspire the book: Upward Spiral to Sobriety.